Choose a variety of imported goods from a container, then sell them within sixteen hours. Most sales made, wins. Endeavour initially had a slow start, but managed to quickly sell reasonable quantities soon afterwards, although Myles wasted an hour after promising to find batteries for one of their products. The only issue faced was that Jason struggled to make himself heard, leaving Neil to make most of the decision, with his sub team selling more than Jason's.
Meanwhile, Evolve's performance was mixed, as Jaz failed to provide any form of organisation, spent time motivating her team than devising a sales strategy, and allowed her sub-team to fall into chaos; not only did they arrive too at London's Chinatown district when the shops were all closed, they made a disorderly rush for retailers around Oxford Street , and wasted time attempting to sell to a store clerk who had no authorisation to make purchases.
Despite Leah's sub-team doing far better thanks to Uzma's strong organisation, Jaz's poor leadership effectively ruined any chance of a victory. Being the first to see the candidates' house, and having a luxury meal there as a team. Brought into the boardroom: Jaz, Sophie and Uzma Fired: Jaz - For inefficient team leadership, hastily volunteering to lead the team, and focusing too much on one item and neglecting other products as a direct result. Despite winning, Karren noted that Endeavour's dynamic was poor due to the men steam-rolling each other than working together, with no-one standing out.
Jason received criticism for his leadership, with Myles critical of his sales approach, while Tim was accused of hiding, with Lord Sugar stating that it was pointless of him to make further discussions on this after the team's win was announced.
Although Neil was credited for selling the most and leading his sub-team well, he was criticised for repeatedly undermining Jason and making a number of arguments, including one between himself and Zeeshaan over a phone conversation with the team's PM. Along with hastily taking on the role of PM in the initial briefing without consulting with her team, Lord Sugar felt that there with other key factors that made it impossible for Jaz to continue in the process.
Not only was her leadership terrible, her team criticised her for focusing on motivation than of strategy, she also was criticised for focusing on a hard-sell item, despite its high profits, and thus leaving multiple items and products unsold; those that were, did so at a very cheap price. Although Sophie was given a warning for her poor sales, Lord Sugar noted that Natalie had not helped by hijacking her pitch of the Chinese lucky cats. He also agreed that, despite failing to sell anything, Uzma had been chiefly responsible for preventing further disaster by providing logistics and scheduling for Leah's sub-team, all of whom felt that Leah had ultimately done far better than Jaz in terms of PM, especially Luisa.
Beer[ edit ] Original Air Date: Come up with a new flavour of beer and sell it. Most profit made, wins. Endeavour created a chocolate orange flavoured beer, thank to Kurt deciding on the flavour before his brewery team could along with the branding, though production of the beer was generally smooth. However, the team's first pitch was a failure after they chose not to bring any samples, while Jason disrupted another by offering a customer a lower price than they had suggested.
Despite this, the team enjoyed considerable footfall at a food and drinks festival thanks to a large footfall, and increased their sales further after slashing the high price for their beer.
Meanwhile, Evolve created a rhubarb and caramel flavoured beer, though Francesca caused miscalculations with the amount of rhubarb for the beer, causing the team to waste some of their budget rectifying this while making two of the kegs undrinkable.
Despite performing well and selling large quantities, fewer sales were made when selling their beer at a glamorised pub, and later attempting to make a sale at a wine bar. These problems ultimately cost them victory. A trip to Belgium with beer tasting. Tim, Francesca and Rebecca Fired: Tim - For his weak leadership, authorising a bad location, and for failing on a task his business plan was related to. For this task, Lord Sugar appointed Kurt as Endeavour's project manager, due to his experience in the food and drink industry, while he moved Tim over to Evolve and made him the team's project manager, not only because of his business plan to set up a drink-based business, but also after he vouched to step up during the previous boardroom.
Despite his team winning, Lord Sugar found several faults in Kurt's leadership. Apart from his irregular pricing, his brewery team consisted of members who didn't drink beer which Sugar felt had been a poor decision, while he did not approve of him making decisions on the brand name and flavour before they had arrived at the brewery; one ingredient for the flavour was strongly disliked by the sub-team.
The majority of the You're Fired audience, combined with the panel, disagreed with Lord Sugar's decision to fire Tim; feedback from the women showed they had enjoyed working with him, while Lord Sugar himself praised his enthusiasm, though remarked that he needed to "channel it in the right direction". While it was noted that Francesca's mathematical mistake did not cause Evolve to lose, the panel agreed that it was such a basic mistake that it should have been grounds for instant dismissal.
Flat-Pack[ edit ] Original Air Date: Design a new unique piece of flat-pack furniture, and pitch it to retailers. Most orders received, wins.
Endeavour went with a design for a chair that could easily convert into a table with storage shelves. Although there were a number of mistakes in their pitches, including Myles aiming the product at the wrong age market, and questions were raised over the prototype's styling and the height of its legs, the design was considered to innovative and secured the team vast orders.
Meanwhile, Evolve went with a design for a cube-shaped table with multi-functional sides, though Natalie's attempt to listen to ideas meant no consensus was reached on what each side would feature. While their pitch was well executed, their prototype was felt to be unoriginal and unattractive; it earned praise for being easy to assemble without glue or tools, and for being utilised more as a table or a footstool. The low orders they got from just the independent retailers, meant there was nothing the team could do to avoid losing.
Endeavour received 3, orders, while Evolve received orders. Endeavour - By 3, orders Reward: Natalie, Sophie and Uzma Fired: Sophie - For a lack of presence, making no significant contributions within the three tasks, and for showing no skills that Lord Sugar considered vital for starting a business.
Despite making the mistake of facing away from the buyers during his assembly demo in the pitches, Lord Sugar praised Alex for his design of Endeavour's product, informing him that it had been of the best designs he had ever seen on the show. Although Evolve were warned to improve their performance in the task briefing, Lord Sugar was disappointed that the women had suffered such a massive defeat, as the major retailers had commented that they had found their pitches to be excellent, but panned the product's design.
Had Sugar not arranged the appointments with the major retailers, Endeavour would have still won from the sales to independent retailers alone, having gotten orders from them. Although Lord Sugar did not fire Natalie over her weak leadership and allowing Luisa to take over the task, or Uzma for being considerably out of touch with her design expertise and refusing to take any responsibility, he felt that both had done well to at try to step up their contributions unlike Sophie.
However, both women were warned by him that he would be keeping an eye on them in their future efforts. On Why I Fired Them, Lord Sugar noted that her fate was sealed when she gave a list of skills that were not her speciality, including designing, selling and giving presentations, which he considered essential for a new business, adding that her contribution with the market research had done nothing because of the lack of consensus on the product.
News of Sophie's firing was leaked prematurely, when a video clip featuring her as part of Matt Edmondson's Awkward Conversations was put onto the show's website a few hours before this episode was to air. Farm Shop[ edit ] Original Air Date: Open a farm shop, source stock for it and sell it to the public. Endeavour focused exclusively on selling milkshakes, due to Kurt's persuasion, while also having a small side line of fruit and vegetables. However, despite good early sales on the milkshakes, their execution of the task in general was extremely disorganised, as Uzma's selling tactics frustrated Neil, while Jason irritated his teammates despite being in the team's kitchen, with Endeavour failing to reach its target quota.
Meanwhile, Evolve opted for a range of fresh soup, jacket potatoes and buffalo meat products, with the latter seen as a risky choice. Most of the team did not approve of Luisa's leadership due to her strict monitoring of their budget, though these criticisms were mostly overruled. Although they failed to meet their target quota too, their high-ticket items proved lucrative enough to secure them victory. Being taught how to cook by a top chef.
Neil, Kurt and Uzma Fired: Uzma - For her questionable sales tactics, refusing to take responsibility for the loss, attempting to shift the entire blame to Neil, and for being a weak performer throughout the process. Rick Stein and Josh Widdicombe Notes: Despite Evolve's victory, Luisa's leadership was heavily criticised by Myles, as she left him, Francesca and Jason with little say in purchasing, and bluntly told them they were only allowed to buy vegetables to dress the shop, even irritating Francesca during a discussion on the phone by shouting at her, to the point that she abandoned it.
While Lord Sugar commended Luisa for sticking to her sales plan, he informed her that he felt her sales team were probably more deserving of credit. Although she brought back to the boardroom for the third time, Uzma insisted that it was a tactical move by Neil, who denied this by stating that if had been explicitly tactical, he would have chosen Natalie instead of Kurt.
Despite being the second highest seller on the team, it could do nothing to counter her questionable sales tactics in the task and her consistently poor performance throughout the process. Although not fired, Neil received strict criticism from Lord Sugar over his attitude on the task, hardly listening to Uzma, and allowing Kurt to push his idea through without having a backup plan in place. Kurt, who also avoided being fired, was warned by Sugar that, despite making a good impression on him, he had been considered to be at near-total fault for his idea on exclusively selling milkshakes and for making unsubstantiated boasts in the task.
He also criticised him for buying apple juice to make fruit smoothies with, stating it had not been in the spirit of the task despite them proving to be profitable. Dubai[ edit ] Original Air Date: Purchase a set list of eight items for a new multimillion-pound hotel in Dubai , negotiating for low prices. Least amount spent, after addition of fines, wins. Evolve attempted to research location through Myles' methodical approach, yet while they collected six of the needed items, most of the deals were rushed through by him without much negotiations, with his sub-team wasting over an hour waiting for their flag to be made.
Endeavour's execution on the other hand, was a disgrace; Zeeshann told his team not to use maps, deciding to rely on his existing knowledge of the city, but misinformed his team as to what an oud was that wasted them time.
Elsewhere, Kurt made a measurement mistake that led to their ordered flag being too small, forcing them to order another and pay for both, while Neil ended up buying a kandura which did not meet the specifications and was discarded as a result.
In total, the team bought four items, but their mistakes and the fines incurred ultimately snatched victory from them. Drinks at a modern cocktail bar. Zeeshaan, Leah and Natalie Fired: Zeeshaan - For his arrogance, his dictatorial leadership, failing on a task he was most qualified to lead, and for bringing back Leah and Natalie for mostly personal reasons instead of either Kurt or Neil. For this task, Leah was moved over to Endeavour, while both Myles and Zeeshaan were elected as project managers of their respective teams, owing to their knowledge of Dubai; the latter having lived and even sold there for years.
Both Leah and Natalie openly accused Zeeshaan of being sexist during the final boardroom, claiming that he had mistreated them throughout the task. They also claimed that Neil and Kurt should have been brought back because of their errors, a factor that Lord Sugar agreed to, as it was generally felt that Leah was brought back because she had questioned Zeeshaan's decision, while Natalie was chosen so that Zeeshaan could drag up criticism of her contribution.
Although Sugar respected her passionate defence, he gave Natalie a final warning. Away Day[ edit ] Original Air Date: Organise corporate away days for two major clients. Evolve organised their event with a "Back to School" theme, but while they ran it reasonably smoothly, their activities, including wine tasting and cupcake decorating, had little to do with the theme or business. Furthermore, an idea by Rebecca to hire a motivational speaker, while proving effective, costed a considerable amount, with the team having to make a partial refund to the client for their event.
Meanwhile, Endeavour initially went with a history theme after Leah ignored suggestions for the school theme, before changing it to an army theme after meeting with their client.
While their planning and preparation was disorganised because of repeated questioning of Leah's choices, and their event lacked structure, the team managed to have many army related activities, while Neil and Myles excelled themselves by speaking to each worker that attended.
Although their client demanded a partial refund as well, their spending had been controlled, leaving them to claim victory. A day at a luxury spa Brought into the boardroom: Francesca, Luisa and Rebecca Fired: Rebecca - For suggesting poorly executed ideas including the expensive motivational speaker, giving a lacklustre defence in the boardroom, and for having no standout skills other than sales.
Russell Kane and Archie Archer Notes: Both Francesca and Leah were appointed by Lord Sugar as project managers for the task. Although he stated in the task briefing that the winner would be decided via a combination of the profit and customer feedback, the final decision was based solely on the former goal, as the satisfaction ratings for both teams were virtually identical, though he noted that both had slightly ignored his point about the business focus of the task.
While Neil was chided in the boardroom, alongside Myles, for wrestling in sumo suits, he was given praise for his interaction with the client's workforce and his motivational speeches, with Karren stating that they were very impressed with him.