A great vote of confidence for Meetic. The full article was originally published at Financial Mirror, but is no longer available. It was created by an entrepreneur, Darren Richards, who went into this market because he was frustrated with the poor online dating choices available at the time. He thought he could better and did just that.
The company was running successfully when Meetic bought it earlier this year. Could you tell me more about DatingDirect. When Meetic took over, we had to migrate the 5 million plus registered users on DatingDirect. It was quite a challenge because millions of people who are used to the look and feel of one particular service are now presented with something completely new. But the product, especially in terms of features and usability, is an enormous improvement and consumer reaction has been phenomenal.
Our growth since migration has been impressive. In terms of these new features, the word that I would use for the new DatingDirect. Nobody knows why people suddenly get the urge to talk to somebody. But when members do, they can see right away who is online, who is available. I know a lot of sites offer this, but this is a really important feature for us and one our users really appreciate.
And that has proven so in our post research results. Are people in Europe making money from mobile? It works really well and almost perfectly replicates the website functionality. Users can see new members, get messages, search for people who are local and online, and then chat with them in an instant via mobile. What are your thoughts on future online dating in the UK? When I first looked at the UK market, I was amazed at the number of online dating companies.
If I look at comScore numbers, there are hundreds of UK-focused online dating services. A lot of these companies are very focused, niche players and I think the niche players here have a great opportunity to make a very good business out of continuing to focus on those niches. If we compare markets in Europe, we see that the UK is probably the one that has the lowest credibility for individuals who want to date online.
My belief is that this will continue and, as online dating becomes more of a mainstream industry here, there will be two or three major brands that will push through and be able to deliver scale operations. What are your goals for DatingDirect. I think that we have completed phase one, which is the successful migration of the current DatingDirect. The first one is to continue to educate and help the DatingDirect.
We want to help them understand how the new site works and make them as loyal to the new DatingDirect. It is very important to us to reassure these millions of users and this will be our number one priority for the remainder of Almost equal to that is our ambition to win more market share. In , we are planning a pretty big offline media campaign in the first quarter that will involve a substantial investment above the line, i. The full article was originally published at Blognation, but is no longer available.
Although it only has , paying subscribers compared to Match. The full article was originally published at Business Week, but is no longer available. I'll be spending a few months in Europe next year and visiting major dating sites and social networks. The European dating companies definitely seem a little more 'progressive'. It has become known as the "efficient" site in France with fast action, easy sex and open adultery.
It has five million members in France, million users in 17 countries and sites in 12 languages. Mr Simoncini says it is not just a clash of companies. He reckons it is about whether the British date in a manner more similar to people elsewhere in Europe or like the Americans. Nielsen says UK Internet users visiting personals sites leaped With this demographic on free sites like MySpace , it's difficult to maintain subscription-based. French Meetic appears to be surviving on the subscription boat.
The full article was originally published at Marketing Vox, but is no longer available. Jul 16, Permalink Comments 0 DatingDirect. UK -- July 11 -- DatingDirect. Users can browse images and profiles, upload photographs and text and receive alerts to notify them when another member has visited their profile. Marc French knows Europe. He says that Meetic is different from other dating sites becuase Meetic merely promises 'dates' and that's a more European approach.
But Marc hasn't stopped short of Europe, he's advancing on China now. In an acquisitions spat earlier this year, Meetic acquired Yeeyoo in January and Match acquired eDodo in China, and picked up Netclub around the same time to take a stronger position in Meetic's back yard, in France. Here's my video interview with Marc at the Asian internet dating conference.