Can matchmakers compete with online services? The limits and drawbacks of online dating translate into strengths for their more traditional counterpart. Matchmakers seeing steady growth While online and mobile apps dominate the dating scene in , nearly a quarter of dating revenue share still comes from offline or traditional matchmaking services — and the market is expected to continue to grow, both on- and offline, at an annualized rate of 3.
Clients are willing to invest more The opportunity for local matchmakers may be small er , but it is more lucrative, and it is poised to withstand the tidal wave of digital dating sites and applications. In this digital age, why are more and more people turning to matchmakers?
Matchmakers earn more trust First, and foremost, the biggest draw of matchmakers is their ability to screen and even reject clients. The dating services industry is largely unregulated, and online daters are leery of frauds and exaggerated qualities. This has created an environment of mistrust ripe for deception. The ability for matchmakers to run background checks and meet with clients in person to confirm identities reduces the opportunity for falsified dates and instills a sense of confidence for daters.
Matchmakers bring a personal touch Matchmakers are also able to take the time to match clients personally based on interests and preferences. For the time-constrained, this hand-selection of matches is a top appeal. The analogy of digital dating to thrift store shopping illustrates this benefit best: To save time — headaches and heartache — hire a personal shopper to do the digging for you.
Finally, the ability to coach and prepare clients for dates is a significant competitive advantage, leading to better dates and more frequent second dates. So, how can matchmaking services capitalize on these strengths in a digital word? The amount of information social sites afford create the perfect place for recruiting prospective clients. Targeting singles who are likely using online dating sites and mobile apps opens the possibility of messaging to their pain points.
Share successful connections While discretion and privacy are top priorities for local matchmakers, there is an opportunity to highlight success stories and bring to life the benefits of a personalized dating service experience through a digital presence. Doing this distances local matchmakers from impersonal sites and apps, and shifts the conversation to one of value and investment in a more personal and authentic way.
A match made in heaven Social targeting and building a digital presence are specialties of ours. We can help navigate the trenches of data to identify prospective clients for dating services — and we can help to activate and engage them. Contact us online or call