Some brief yet important backstory; Alex Blumberg This American Life, Planet Money released Startup Podcast in the summer of , which brought us along his journey of creating and launching his own podcast company very meta, and very addicting. Lauren said her other Co-Founder, Emma Tessler , is a huge podcast fan, and when she heard about this opportunity, Emma said they have to do this.
Lauren looks at Season 2 of Startup Podcast as a multi-million dollar advertising spot for the company. Before the podcast, growth and revenue for the company was a challenge, but mid and post-podcast, that growth and revenue increases every week. Many of them too. She explained some of the most difficult aspects of running the company under such a powerful microscope.
Gimlet Media is, after all, a media company looking to uncover and share great stories. When they wanted answers, Lauren explained, they really wanted answers. Imagine the absolute worst thing you could talk about, and then diving into that topic for hours and hours with your friends, family, and colleagues. Recording those moments took an emotional toll on us.
We had to prove most things too, and sometimes there were moments or things that happened that were just naturally difficult to prove. The other side of that happened too, where Emma and I thought Gimlet would pull apart the situation, and instead, they flew right by it. That happened just two months before recording started too. Also, the cross-country love trip campaign that we ran was another thing. That got quite a bit of press, but Gimlet thought it was already pretty well known, and decided to step over it.
Most podcasts are created, and never see the amount of attention that Startup Podcast receives, let alone any significant traction in general. We had some money saved, but more importantly, we recognized that even though launching a startup is sexy, most people think it instantly beats having a job with a financial safety net.
You need a great brand, overall, for success. Email marketing is still important for us, and many other companies. Emails are less ignored than most social posts, and targeted emails to specific segments are highly effective for us too.
Stich Fix has stylists that personalize and select clothing and fashion accessories for customers, and sends the items for home try-on. Trunk Club is another example, which, similar to Stich Fix, matches expert stylists with customers to develop their wardrobe. Successful entrepreneurs tend to be very warm and open, and find ways to maintain a healthy balance of personal happiness and work life. For more info on Dating Ring, you can visit the website here , and you can follow Lauren on Twitter laurenikay.