Tag baiting Comment baiting How may this affect your Page? If you use engagement bait tactics in posts on your Page you should expect their reach on these posts to decrease. Pages that regularly share engagement bait posts will see more significant drops in reach. False news Facebook will be blocking Pages that share false news from buying ads on Facebook7 Facebook , Facebook found that some Pages had been using Facebook ads to build their following and share false news more widely.
To prevent the spread of false news on Facebook, Pages that repeatedly share false news will no longer be allowed to buy Facebook ads until they stop sharing such news. The false news will be identified by third-party fact-checkers. How may this affect your Page? If you share false news on your Page perhaps unintentionally , you might be blocked from buying ads.
Video clickbait Facebook will be demoting Facebook posts that pretend to be a video8 Facebook , Webpage load time Facebook will be showing fewer stories with links that might take a long time to load11 Facebook , If your websites are particularly slow on mobile, you might see a fall in referral traffic from Facebook.
Here are some tools and tips for improving your mobile site performance. Clickbait headlines Facebook is rolling out an update to show fewer posts with clickbait headlines12 Facebook , In its continued effort to make Facebook an informed community, Facebook is reducing the number of clickbait stories in the News Feed. This includes posts with headlines that withhold or exaggerate information, such as the following: Ginger tea is the secret to everlasting youth. If you depend on such headlines to get a wide reach on Facebook, you will see a fall in your reach.
The good news is that once you stop posting such clickbait stories, your Facebook posts will stop being affected by this change. Low-quality webpage experience Facebook is rolling out an update to show fewer posts and ads that link to websites with low-quality experience13 Facebook , Specifically, they are referring to websites with low-quality experiences, such as the following: You might experience a small increase in traffic if you do not share such content.
Authentic and timely stories Facebook is making two changes to help authentic and timely stories rank better14 Facebook , To surface authentic content, Facebook will be analyzing Facebook Pages to see if they have been posting spam or trying to game the News Feed by asking for Likes, comments, or shares.
To show people stories at the right time, Facebook will now study how people interact with posts in real time. Some Pages might see a tiny increase in their referral traffic.
Consider posting timely, relevant posts to get more reach on Facebook. Video completion Facebook is going to show long videos that people spend time watching to even more people15 Facebook , Facebook now recognize that it takes more commitment to complete a long video than a short one.
Short videos, as a result, might see a fall in reach. Personally informative stories Facebook will be showing you more stories that are personally informative to you16 Facebook , From its Feed Quality Program, Facebook found that people enjoy stories that are informative to them. Facebook will then combine this new signal with signals of how relevant the story might be to each individual, to predict if they might like it. Informative content might get more reach on Facebook. From our recent experience , educational and entertaining content performs really well on Facebook.
Stories from friends Facebook will be showing stories from close friends higher up in the News Feed17 Facebook , Despite the previous update, people are still worried about missing important updates from their close friends.
So Facebook is tweaking the News Feed algorithm again to rank posts from close friends higher up in the News Feed. Facebook recommends posting content that your audience are likely to share with their friends18 Facebook , Time spent viewing Facebook will be ranking articles that it thinks you will spend time reading, higher in the News Feed19 Facebook , Facebook learned that the amount of time someone spent reading or watching the content of an article indicates how interesting the article was to them.
So Facebook is adding a new ranking factor — how long someone might spend looking at the article. To keep things fair between short and long articles, Facebook will be looking at the time spent within a threshold. A smaller change within this update is that Facebook will be showing fewer posts from the same Page together in the News Feed. That said, this reinforces the importance of creating engaging content. Facebook Live Facebook is more likely to rank Facebook Live videos higher in the News Feed when those videos are live than when they are no longer live20 Facebook , You might see that your live videos perform better than your other Facebook videos in terms of reach and engagement.
Experiment with Facebook Live videos and see if they work better for you. For a start, when someone uses a Reaction, Facebook will infer they want to see more of that type of post, just like when they Like a post.
But this could change23 Facebook , Over time we hope to learn how the different Reactions should be weighted differently by News Feed to do a better job of showing everyone the stories they most want to see. You will get a better sense of how people are reacting to your Facebook posts with the data in your Facebook Page Insights. Surveys Facebook surveys thousands of people every day to improve the News Feed ranking24 Facebook , Besides looking at quantitative signals such as Likes, comments, and shares, Facebook also surveys thousands of people every day to understand whether the News Feed algorithm is showing people the posts they want to see.
Relevance is key here. Greater user control over the News Feed Facebook is making it easier for people to adjust and customize their News Feed settings25 Facebook , Actions on Videos Facebook now considers more actions on videos while ranking videos in the News Feed26 Facebook , So besides considering whether someone watched the video and for how long, Facebook is now taking into account of more actions such as choosing to turn on the sound, watching the video in full screen, and enabling high definition.
These actions indicate that they enjoyed the video. If your followers like the videos that you post, this update will help them see your videos more often in their News Feed. Time spent on stories How much time you spend viewing stories becomes a factor that Facebook uses to determine what to show at the top of your News Feed27 Facebook , While many people might not Like, comment on, or share a post that they found meaningful, they would likely spend more time on it than other posts.
Hence, Facebook is taking this as a signal for ranking Facebook posts. By understanding what types of content someone prefers, Facebook can surface similar types of content higher up in their News Feed. Facebook does not expect Pages to see significant changes in terms of reach. But if you want to improve your Facebook reach, making your content engaging could help. Content from friends and Pages Facebook is rolling out three updates to improve the experience of the News Feed28 Facebook , Facebook used to have a rule that prevents people from seeing multiples stories from the same source in succession.
The second is to show posts from friends you care about, higher in your News Feed so that you are less likely to miss them. The third is to reduce or remove stories about friends liking or commenting on a post, such as this: Facebook Likes Facebook to update the way Page likes are counted, removing the likes of memorialized accounts and deactivated accounts29 Facebook , Facebook targets hoaxes Facebook aims to reduce the number of hoaxes in News Feed with algorithm tweak30 Facebook , To reduce the number of posts containing misleading or false news, Facebook has announced that the News Feed algorithm will begin to factor in when many people flag a post as false or choose to delete posts.
Facebook will reduce the reach of such posts and add a warning on the post without reviewing or removing the post. This type of content should not be affected by this update. Video is growing Facebook has provided some new stats and tips on using video , including these: In just one year, the number of video posts per person has increased 75 percent globally and 94 percent in the US. The amount of video from people and brands in the News Feed has increased 3.
Since June , Facebook has averaged more than 1 billion video views every day. On average, more than 50 percent of people who come to Facebook every day in the US watch at least one video daily. Seventy-six percent of people in the US who use Facebook say they tend to discover the videos they watch on Facebook.
Facebook could be favoring video posts. Experiment with Facebook videos and see if they perform better than other post types. Overly promotional Page posts Facebook is rolling out an update to reduce the number of overly promotional posts in the News Feed32 Facebook , Facebook heard from people that they want less promotional content on their News Feed and more stories from friends and Pages they like.
After digging into their data, Facebook found that these are the types of posts that people find too promotional: Pages that often post such content will see a significant fall in their reach over time. To grow your reach, Facebook recommends posting relevant and high-quality content33 Facebook , When people Like and comment Facebook will be looking at when people are Liking, commenting, and sharing34 Facebook , Facebook used to only look at the total number of Likes on a post when ranking it in the News Feed.
If people are engaging with the post right after it is posted, and not as much a few hours later, this suggests that the post was most interesting at the time it was posted, but potentially less interesting at a later date. Based on this signal it is more likely to appear higher in News Feed earlier on and lower at a later date. Posts that consistently receive a good amount of engagement will be shown to more people on Facebook. Offensive or inappropriate ads Facebook stops showing ads that are offensive or inappropriate35 Facebook , When people hide ads in their News Feed, Facebook takes it as a signal that others might not want to see them, too, and show them to fewer people36 Facebook , Now, Facebook is also asking people why they hid the ads.
If someone reported your ad to be offensive or inappropriate, you might see a significant fall in the reach of the ad. Bounce rate Facebook will be looking at bounce rate to determine if an article is using a clickbait headline37 Facebook , This is often because the article is using a clickbait headline.