As early as , Harvard undergraduates were using nascent punch card technology to match date-seeking students with each other. By , when Gary Kremen founded Match. And after the release of the first iPhone in , the smartphone revolution led to an explosion in mobile dating apps, which capitalized on new mobile GPS technology to streamline the process even further.
Forget waiting around for someone to notice your profile — with apps like Grindr or Tinder, you could find a connection close to you, almost instantly.
All of them — from Tinder to Hinge, OkCupid to Bumble — are fighting for any advantage that allows them to recruit more users. What do Millennials want from a dating app? In attempt to answer these questions, we surveyed almost 4, current college students around the country.
Which apps did they prefer? Were they looking for love or something different? What have their experiences been like? Their answers are illuminating, to say the least. As far as dating apps go, concerns might have been overstated: Not all the results were so surprising.
For example, while Most-Used Apps When it comes the most popular, most-used dating app, Tinder was the overwhelming favorite. OkCupid and Match, both of which are mobile adaptations of older desktop online dating programs, were used by 8.
For Love or Nudes? Interest in online dating has skyrocketed in recent years, especially among younger Millennials. The same is true for Of Tinder users, More people of every gender are using the apps to pursue casual dating than to find hookups, which have nearly become synonymous with apps like Tinder. In fact, Bumble beat out Tinder in users primarily looking for hookups, 9. In a more heartwarming turn, more people overall are using the apps to find love Among men, however, hookups are still the third-most popular reason for using the apps, with Users of Grindr — another app highly linked to hookup culture — rated love as their 2 reason, less than a percentage point ahead of hookups.
Well, also consider that For these users, a match is not a contract. A significant number Women, surprisingly, beat out men with this preference: Those who identify as neither men nor women lead the pack, with But which app is best for nudes-seekers? In second place is Match, followed by OkCupid, and then Tinder.
The App Date Experience Over a third of surveyed college students are primarily using dating apps to meet people in a somewhat romantic sense — be it for casual dating, love, or hookups. But our survey found that when it came to romance, they still prefer to find dates the old-fashioned, analogue way. Given the choice, There are a number of potential reasons for this.
More than a quarter of all dating app users — But for these college students who beat the odds and successfully schedule a date — an actual face-to-face date — what happens next? Is sex a foregone conclusion? Depends on who you ask. On the flip side, The majority, however, fall in the middle: So far most of our data has focused on presumably single people. We asked several questions about the possibly-thorny issue of dating apps cohabiting with a committed relationship. But answers did vary by gender.
But is it cheating? The majority of our respondents — Once again, though, things get murkier when you break down things by gender. That number fell even further for non-binary respondents. Only a third of them would describe dating app use in a relationship as definitely cheating. There seemed to be grey areas about how far an app user could go before crossing a line. For some people, just looking is OK: For non-binary respondents, Some people saw no problem at all with using a dating app in a relationship.
Roughly twice as many 8. Conclusion Like many new technologies, dating apps provoke quite a bit of hand-wringing about contemporary life. They seem to reflect all of our deepest insecurities about ourselves: Are we too dependent on constant validation? Have we lost the ability to connect with other living, breathing humans? Are we too glued to our phones? There are options for nearly every lifestyle and preference, from hookups to true love.
Methodology We conducted an email survey of college students across various campuses in the United States, receiving nearly 5, complete responses.
The survey first asked respondents to check boxes next to the dating apps they use or to write in any app not provided. The 3, respondents who indicated using at least one of the provided choices, wrote in the name of a specific app not listed, or said they were not currently using a dating app but named specific dating apps they had used in the past, made up the base of dating app users for our analysis.
If a respondent indicated use of multiple apps, they were included in the analysis for each app they listed. Apps that did not have enough surveyed users for further analysis about usage were dropped Zoosk and Hinge.
We considered just the percentage of people who ranked each as their main reason for using dating apps. Apartment hunting in our hometown of Madison, WI , was just plain agonizing.