How to Successfully Drive Traffic to Your Other Pages Without Bouncing Off Keyword Analysis Researching dating keyword terms and niches is a continuous, core activity for any webmaster serious about developing a successful portfolio of dating sites. Competition is fierce, some markets are very crowded and loyalty is hard to gain and sustain. So any edge you can find through keyword research is an advantage for you to exploit. So the more relevant a dating site is to its niche, the better chance of recruiting and retaining paying customers.
Dating Factory has a great range of niche dating platforms, with excellent templates and promo tools. Start by reviewing the list of niches and focus on one to start with. You may fancy senior dating, with ageing populations and people living longer and high divorce rates in some countries, this is an excellent niche. You may choose your own, always a good starting point as you understand the culture and nuances that may shape your approach. Search engines Find the dominant search engine for your part of the world and start there.
I will use Google as my base example; I am based in the UK and Google has by far the biggest share of the search market here. However, bear in mind that when researching different territories, Google segments its search engines by country. If I was thinking about senior dating in Australia, I would search on Google Australia for ideas and competitor web sites. These search results give some fascinating insight into the senior dating market in Australia.
All of these sites are worth investigating and exploring — the challenge is to re-engineer and improve on what the best in the market are achieving. The starting point is analysis. The other advertised sites, listed on the right hand side, are those which are offering the highest cost per click rate to Google.
The natural search results are those deemed by Google to be the closest natural match to the search term. You will come to a screen like this: Now start to add in the specific search criteria: You will then start to generate keyword ideas based on the top placed senior dating sites in Australia. The search term results against the number 1 site for senior dating does just that. The key lesson here is not to think in stereotypes, but think like a prospective customer might.
In the long tail world of keywords, what might someone attach to a keyword phrase? Develop this thinking and explore potential keyword phrases to home in on your keyword terms and phrases.
A further critical point to remember on these search results is that the search volumes are indicative only; the number does not represent how many clicks you will get. You will get a percentage of clicks depending on your position in Google; front page near the top gets the most share. I will be covering this in a future article in much more depth, along with negative keywords and their importance, particularly in pay per click advertising.
This initial level of keyword research is important as input into content that you need to create both on your web site and in associated blog posts which link to it. Content must be unique and include variations on keyword themes around senior dating. Google increasingly is looking for unique content and authority; this again will be covered in more depth in future articles. I would also like to share a few insights from my own personal keyword database accumulated over the last five years via my Google Pay Per Click account.
As well as generating traffic and clicks to my dating sites, I have also acquired a keyword database that is now credible enough for me to use as a primary source of research.
Naturally, the number of impressions generated is also based on the price I am prepared to pay for a particular keyword. However, in five years I have generated m impressions, across all search networks and platforms i. The highest number of impressions is, unsurprisingly, on the broad keyword match porn at 1.
The broad match keyword women has generated 1. There are a number of key learning points here: The long tail on keywords combinations is massive; Search engine techniques to match keyword to search terms need both understanding and managing, particularly in a pay per click environment; This can be done by the effective use of negative keywords, phrase and exact keyword matching, and a little known technique called Broad Match Modifier; These techniques will be explored in more depth in future articles.