Others will go out every weekend hoping for a chance to meet a potential partner. Many have tried speed dating and other dating services but achieved no success. Now they plan the same thing for Durban.
How did you come up with the concept for Meet Joburg? In December my husband and I went on holiday with a good friend. We were supposed to go away with him and his new girlfriend, but when we met him at the airport in Cape Town it was only him. He has a helicopter and we flew to our amazing holiday destination. This statement encouraged a lively discussion from me mostly. I asked him all the ins and outs of his online experience. Basically, it had been a disaster. The girls he met online were either not what their profiles portrayed, were simply after his money or were desperate stalkers with whom he had no connection.
He said he just wished he could meet someone in a natural, comfortable, sophisticated environment without the awkwardness and contrived nature of internet, speed or blind dating.
On my return from our holiday, I met my best friend Matilda Loots, who has PhD in psychology, and we started researching the concept. We realised there was a huge gap in the market and we secured an investor and got the ball rolling. Our philosophy is that we are not a dating agency, a matchmaking service or speed dating platform. We simply facilitate the introduction of single people by hosting fun, sophisticated and entertaining events to suit the interests and personalities of our members.
We believe attraction should and will come naturally. How has the uptake been in Joburg? Meet Joburg has grown phenomenally. We now have almost 2 people on our database and host about eight events a month, most of which are fully booked within four days of sending out invitations.
Is the plan now to spread Meet Joburg to the other big cities? We are launching Meet Gayburg in Joburg this week. Meet Cape Town will be launched in March next year. Regarding your recent launch in Durban, how did Durbanites receive it? Durban is such a different market from Joburg. The concept of Meet Durban has been welcomed enthusiastically by everyone who has heard about it and by those who were able to attend the launch. The response so far has been very positive because this is something new to the Durban area and there is a real need.
Do you think Meet Durban will become popular and get bigger every month? Is it harder to please than Joburg? Durban will be an easier market to penetrate and therefore the growth should be quick and constant. The Durban events will be fun, safe, exciting, different and they will be structured and hosted in such a way that the Durban crowd will find them irresistible.
What are your hopes for the Meet franchise? It is the most rewarding thing to see people having a great time and meeting other like-minded individuals. Has there been a success story of a couple that met through Meet Joburg? Why should single people come to one of the Meet gatherings? The Meet gatherings are natural social platforms where people interact and mingle. There is no pressure and interaction is not forced.
The Meet gatherings are events that are structured around your specific personality, interests and values. After completing the application process, an invitation to an event that is tailor-made to suit your profile will be sent to you. Each event is grouped differently so that not only will you have an awesome night out, but you will also meet some very interesting and fantastic people.