Speed dating marketing plan. De continue innovatiecyclus.



Speed dating marketing plan

Speed dating marketing plan

Share on Facebook When creating a marketing plan for a singles bar, first consider your competitive edge and what sets your establishment apart from others in the area. Perhaps you have an upscale bar for single professionals serving tapas or perhaps you have a down-home brewery that caters to the area's single agricultural enthusiasts. Whatever your focus, ensure you are generating new customers while actively retaining your current following.

To increase revenue, you may decide to create a plan that increases the amount spent by each existing customer or you may decide to attract a new demographic. Whatever you choose, ensure your plan relates to the vision and mission of your business. Introductory Offers Find a way to bring your target demographic into your bar.

This may include providing a free drink coupon or other special offer in new-resident welcome packets or mailings distributed by the local chamber of commerce.

You may also choose to share these sorts of special deals via your website or other venues. When possible and appropriate, capture personal or contact information so that you can stay in contact with the customer. This may include personalized correspondence such as birthday greetings or timely offers such as anti-Valentine's Day parties.

Creative Events Although time-tested events such as speed dating can attract customers, consider introducing innovative events that will successfully draw your target demographic.

Consider brainstorming with your staff or creating a focus group of your most trusted patrons in order to bring some fresh ideas to the plan. Creating memorable events to get your target demographic excited can grow your customer base and therefore revenue. The Bad Decisions bar in Baltimore increased its business and loyal following through hosting a beer and bacon happy hour once a month.

During this event, bowls of free bacon are distributed instead of other typical bar snacks; plus bacon-inspired cocktails and snacks are available via a special menu. This creative problem solving provided the establishment with a word of mouth and media reach beyond its target demographic, extending to the national level. You may decide that offering speed dating, hosting a colorful key speaker, holding different nightly themes or tying into local or national happenings is the best fit for your singles bar.

Innovative Business Models If you decide to create an innovative business model consider implementing ideas that make the singles' lives easier or increase enjoyment or ease of use. Perhaps combining your singles bar with the functionality of a laundromat will work at your venue. It may be that your targeted demographic is tech savvy so creating a system that allows customers to text reservations, seat requests or drink orders will make the experience easier and more fun.

Online Marketing Your online presence is one medium to make your customers and potential customers feel a part of the community you have actively created. Use your website and social media presence to keep them informed of tasty, provocative drink specials, special events, helpful conversational tips and other related content.

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Speed dating marketing plan

Share on Facebook When creating a marketing plan for a singles bar, first consider your competitive edge and what sets your establishment apart from others in the area.

Perhaps you have an upscale bar for single professionals serving tapas or perhaps you have a down-home brewery that caters to the area's single agricultural enthusiasts. Whatever your focus, ensure you are generating new customers while actively retaining your current following. To increase revenue, you may decide to create a plan that increases the amount spent by each existing customer or you may decide to attract a new demographic.

Whatever you choose, ensure your plan relates to the vision and mission of your business. Introductory Offers Find a way to bring your target demographic into your bar. This may include providing a free drink coupon or other special offer in new-resident welcome packets or mailings distributed by the local chamber of commerce.

You may also choose to share these sorts of special deals via your website or other venues. When possible and appropriate, capture personal or contact information so that you can stay in contact with the customer.

This may include personalized correspondence such as birthday greetings or timely offers such as anti-Valentine's Day parties. Creative Events Although time-tested events such as speed dating can attract customers, consider introducing innovative events that will successfully draw your target demographic.

Consider brainstorming with your staff or creating a focus group of your most trusted patrons in order to bring some fresh ideas to the plan. Creating memorable events to get your target demographic excited can grow your customer base and therefore revenue. The Bad Decisions bar in Baltimore increased its business and loyal following through hosting a beer and bacon happy hour once a month.

During this event, bowls of free bacon are distributed instead of other typical bar snacks; plus bacon-inspired cocktails and snacks are available via a special menu.

This creative problem solving provided the establishment with a word of mouth and media reach beyond its target demographic, extending to the national level. You may decide that offering speed dating, hosting a colorful key speaker, holding different nightly themes or tying into local or national happenings is the best fit for your singles bar. Innovative Business Models If you decide to create an innovative business model consider implementing ideas that make the singles' lives easier or increase enjoyment or ease of use.

Perhaps combining your singles bar with the functionality of a laundromat will work at your venue. It may be that your targeted demographic is tech savvy so creating a system that allows customers to text reservations, seat requests or drink orders will make the experience easier and more fun.

Online Marketing Your online presence is one medium to make your customers and potential customers feel a part of the community you have actively created. Use your website and social media presence to keep them informed of tasty, provocative drink specials, special events, helpful conversational tips and other related content.

Speed dating marketing plan

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5 Comments

  1. Some entrepreneurs might feel that engaging in publicity campaigns is a waste of resources but companies that have long existed and have become successful know the impact of publicity and so do not mind setting aside a certain amount of money each year in which to advertise their business.

  2. If you check and see that your closest competitors are all running their business from an office facility, then it is something that you must also do. Some of the reasons why customers leave a brand for another are due to poor quality of service or bad customer care relationship.

  3. One reason why it is important to have a business plan in place is that it allows you to approach private investors and others that might have the finance to support your business.

  4. You can start with friends that are close to you and thereabout increase your scope once you have been able to get a good grip of the business.

  5. But you must be able to connect and attract singles who are seeking for relationship and also you must be very creative in organizing events that will provide the platform for singles to connect with little or no stress. Sla daarbij de mensen op de vloer niet over.

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