Well, my past relationships motivated me, and so did the future of finding people love and happiness. This is what motivated me the most to start Simplicity3.
A year ago, I was lying on a beach in Turkey and had a call from two different friends both complaining about their experiences with online dating. For some reason, friends come to me frequently with dating disasters or relationship issues. So I decided to take it upon myself to do some in-depth research into the online dating industry and was quite shocked with what I found. In the UK alone, the dating industry turns over 3.
The more research I did, the more I could see a huge gap in such a saturated industry. I wanted to create a company that would be an honest brand with all the services and products you could possibly need to make your journey in finding that special someone in a way that is fun, personal, secure and, in turn, far more successful — and so I created Simplicity3.
We put each member through brief verification checks, and we only want genuine people on our site, which is why were growing organically without any purchased databases. Once a member is accepted, they have three packages to choose from to suit their lifestyle. I want my members to have one place to go for anything they need when it comes to dating, but also I want them to date confidently and in a secure environment.
I researched the industry for three months while building my business plan. The last thing I wanted to do was to create something that had already been done. Instead of taking investment, I took money from my savings and my house, left my job and started designing the platform. Word of mouth and social media, I still believe that word of mouth is a very powerful tool.
Social media has also helped. Well, there have been many; if it were easy then surely everyone would be doing it. BUT my most major issue has been growing my site organically. I wanted genuine, like-minded people to come to the site because they were truly looking for something special. I love introducing people to one another. I also get to meet some really interesting people and people that have not had great relationships and need a confidence boost.
I think back to why I started Simplicity3. If I loose hope, then how can I really make a difference in this industry for my members. This alone keeps me motivated.
Take risks, stay focused, be fearless and believe in yourself. When I face a big challenge I… ask for advice. If I could go back in time to when I was 20 I would tell myself… to take risks, be confident and to start believing in myself. I believe… that in life everything can change the second you are willing to step outside your comfort zone. My favourite business tool or resource is… my mentor and talking to people in my industry.