Money can't buy you love, so the Beatles said. When we started back in there were just one or two dating sites online. We decided that these tactics were unfair, so we did a comprehensive of all the features of these sites, and pledged to build the first truly free online dating site. All of those sites that were on our list ten years ago have now disappeared off the Internet.
People don't like to pay for dating and they like even less to be "tricked" into joining a pay site when it is advertised as free. On the other hand we have the advantage of being totally upfront. You can use our search, messaging, Conversations for social dating , photos, etc etc completely free. Not many other sites can say this. We treat you as a person not as an "eyeball" for advertising However we recognise that members do not like to be bombarded with adverts.
Other sites are run with just one thing in mind - getting you to click ads. We decided right from the word go that we would not take this approach. So how do we finance the service? We have built, by customer demand, a brilliant set of extra features which we call Essentials. These can be purchased, and whilst doing so will greatly enhance your experience of using the site, it is completely optional.
Further safeguards The other huge problem with free sites is that they have no budget for, or interest in, checking the background of their members. This means that quality of the members is very low indeed. You will find yourself bombarded by spam, fake profiles, people who are lying about their age, and worst of the scourge of free dating sites - the scammers.
At Midsummer's Eve we personally hand-check every single new application. We hand-check every new member who comes onto the site to ensure they are not a previously-identified low quality person. Of the few that make it through these tests, we constantly monitor and check their activity, awarding "membership points" as they gain trust in our community.
As you search the site you'll notice membership points on members' profiles. These points will give you an idea of how trusted the person is and how they have interacted with other members. Midsummer's Eve pioneered this system and we continue to be at the forefront of developing trust systems within online communities.
To put our money where our mouth is we joined the ABIA Association of British Introduction Agencies in and we were the very first online dating site to be accepted into this prestigious organisation.
To this date we are still members and enjoy a trusted and respected position amongst the community of online dating sites in the UK. Why not join us today and get messaging other members within the next few minutes?