The Discovery Channel began broadcasting on June 17, It was initially available to , households and broadcast for 12 hours each day between 3 p. About 75 percent of its program content had never been broadcast on U. It also broadcast some Soviet programming during this time, including the news program Vremya. In , The Discovery Channel debuted an annual programming stunt called Shark Week , the week-long event eventually gained in popularity starting in the s and continues to be shown each summer on the channel to this day.
By , the channel was available in over 50 million households. The drop in viewership was widely attributed to an over-reliance on a few hit series, such as Monster Garage and American Chopper. In , Discovery changed its programming focus to include more popular science and historical themes.
The network was nominated for seven Primetime Emmy Awards that year for shows including The Flight that Fought Back a documentary about the hijacking of United Airlines Flight 93 during the terrorist attacks of September 11, and Deadliest Catch a reality series about a group of seafood fishermen.
Lee fired at least one shot and held several employees hostage; he was later shot dead by police. Discovery Channel Pro Cycling Team Shortly before the Tour de France , Discovery Channel announced it would become the primary sponsor of a professional bicycling team starting in , featuring seven-time Tour de France winner Lance Armstrong.
After the victory with the Spaniard Alberto Contador , Discovery Channel discontinued the cycling sponsorship. Sirius Satellite Radio dropped Discovery Radio from its lineup on February 21, ; it was also carried on both of Canada's major satellite radio services. The store's specialty products were educational gifts, videos, books, CD-ROMs and educational kits, most of which were manufactured with the Discovery Channel brand name. By , the chain had 17 US and 1 UK stores. Hudson Group will continue to operate the Discovery Channel Airport Stores, and the website remains in operation.
With the logo change came a new tagline: Their most recent promo I Love the World , created by the 72andSunny agency, contains amended verses and the refrain from the traditional campfire song "I Love The Mountains". Logos The logo of Discovery Channel from to The Discovery Channel's first logo was a television screen picturing a map of the world.
For two decades, starting in , the channel's logo incorporated the Discovery wordmark rendered in the Aurora Bold Condensed font with a circular shape in front of it. The circle usually took the form of a rising sun, or an animated version of the Vitruvian Man. In , the channel's name was simplified to "Discovery Channel", dropping "The" from its name. A globe became a permanent part of the logo, and an underline was added to the bottom of the logo. During this time, the company started expanding and launched several new networks.
Many of the sister networks used logo designs similar to the one used by Discovery, often incorporating the globe and using the same typeface. The logo was changed slightly in when the word "Channel" was moved into the underline, and the globe was altered to focus on the Pacific Ocean. The logo was designed by Boston-based design firm Viewpoint Creative and replaced the longstanding Aurora Bold Condensed font in the logo with Gotham.
The modified logo was rolled out to Discovery's international channels during the first half of In , the logo was changed to the globe and the "D" still merged, but no other letters or words. International Discovery Channel reaches million homes in countries. Discovery Communications currently offers 29 network brands in 33 languages. In Bulgaria , Discovery has, since —, displayed Bulgarian subtitles by all cable providers and since — with Bulgarian dubbing for some shows.
Canadian viewers receive almost identical English-language programming to the channel that American viewers watch, but with added Canadian content to meet Canadian Radio-television and Telecommunications Commission requirements. Most notably, the Canadian channel carries the daily science news show Daily Planet , originally discovery. Occasionally, several segments on similar topics are taken from various episodes and put together into one-hour specials that are broadcast on the original Discovery Channel.
The channel is carried as a basic subscription channel on the SKYdigital satellite service and digital cable provider Virgin Media. Many of these channels also have timeshifted versions. In the Republic of Ireland , the UK version of Discovery Channel is available on most cable providers in that country, but with local advertisements. In Germany, Austria and Switzerland, Discovery Channel is part of the Premiere digital network and supplies specific programs to other networks like ZDF and kabel eins.
Discovery Communications is also owner of the documentary-channel XXP. The channel was bought in the spring of from its former shareholders Spiegel TV and "dctp". All programs are dubbed into German. Nearly all of the programs are broadcast in their original language, but they are subtitled in Dutch as is the policy of all Dutch television stations. Some programs and most promotions and program announcements have a Dutch voice-over. In addition, Italy has four Discovery-branded channels: Additionally, it is also available on digital satellite platforms in Czech Republic, Poland and Slovakia sometimes requiring an additional fee.
A few other channels from Discovery are also in offer, like Discovery Historia, launched in cooperation with Polish broadcaster TVN , which later ended. In Spain, the channel shares a schedule and programs with Portugal and is available on most satellite and cable platforms, making it possible to broadcast both in Spanish and Portuguese.
In Spain, all programs are dubbed; whereas in Portugal, most of them are subtitled. In addition, Portugal has three Discovery-branded channels: Discovery Turbo focusing on motorsports , Discovery Science focusing on science and technology and Discovery Civilization focusing on historical events.
These channels follow the same model as the original Discovery Channel, except for the absence of advertising. Spanish advertisements are broadcast on the Portuguese feed, non-subtitled or dubbed. Southeast Asia Main article: Many programs feature development and society in Asian countries, especially in India and China. The Philippines has its own semifeed derived from the Southeast Asian channel, in which offers regional variations with local advertisements during the commercial breaks.
Discovery Channel started offering Hindi audio feed in Discovery Channel started offering its programs in Bangla version from On August 15, , Discovery launched a Tamil version of the channel. In July , it began to be carried by Dish TV. At that time, the channel reached over 10 million households in Tamil Nadu, India via analog transmission. All the programmes are dubbed in Tamil and it has been receiving tremendous responses. Wild In March , the star of the channel's produced show Man vs.
Wild apologized for it being "fake". This prompted outrage from Balinese dancers, who posted messages demanding that Malaysia apologize over the misinformation, which then sparked a series of street protests. It aired on December 7, One man and one woman are thrown alone into the wild with nothing and left to survive. Though the show blurs some of the bodies of the actors, they are fully naked which sparked a controversy and received critical reception.
Focus on the Family's PluggedIn gave it a critical review.