Cordell Broadus wants his first feature-length film to be about his grandfather. Rather than play wide receiver at UCLA on a full scholarship, he chose to pursue a film production degree and chase his creative passions. His self-entrepreneurial spirit places him at the forefront of a young, hustle-conscious generation.
Reframing that narrative is the only thing he knows. I want to see a new way, a new face. I want to see innovation. I waited [for] that, and just took it upon myself to be that. He dons a black tracksuit covered in jungle palms that fits his style perfectly, with equal parts bombastic New York funk, and slim L.
He is firmly in his element, grooving in the flamboyant fits. I want it to be innovative. About his childhood, influences, why he decided to upend his life, and of course, his style. All that stuff matters 'cause when you create, you want everything to look nice.
When Snoop was home from touring, the entire family would watch Quentin Tarantino flicks, old s movies, and anything that was popular at the time. Cordell was drawn to movies that captured the grittiness of reality.
I want to continue it. I want to make sure it's going for the next , years. Like Cordell, Coogler abandoned a football career as a wide receiver to pursue a degree in film, with one of his earliest projects screening at the Tribeca Film Festival. Coogler broke the mold of the famous Hollywood director; it made the barriers to success look malleable.
Maybe there was a future in film for Cordell, and for anyone, regardless of skin color. Creating is just having a vision. Although his football days are behind him, Cordell recalls just how formative those experiences on the gridiron truly were.
For years, his dad ran and continues to run a youth football league for kids from low-income communities. As Cordell got older, college scouts began taking an interest in his skills, as well as his last name. His less privileged teammates, who grew up in rough neighborhoods, had a similar mindset. If that failed, there was nothing else. Cordell himself frequently speaks to kids about creating the future they want to see.
So why the heavy hustle? With his last name and family wealth, he can have and do anything he wants. He has the resources to not be part of this hustle generation. Why elect the more challenging route when he can just sit on his couch?
My father did what he did in the entertainment world and all the charitable work. I wanna keep that legacy going, because he worked hard for that.